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Morgan Stanley Selects PrimeRevenue to Power Entry into Supply Chain Finance

Partnership Already Delivering Results; Active Deployment in Corporate Accounts in Europe, US

ATLANTA, GA, August 6, 2007 — PrimeRevenue, the leading provider of Supply Chain Finance (SCF) solutions, announced its partnership with Morgan Stanley (NYSE: MS) as the exclusive technology and services provider for Morgan Stanley’s Trade Receivable Finance Solution (TReFS) offering. 

Morgan Stanley, in partnership with PrimeRevenue, is currently delivering SCF solutions to a range of major corporate buyers, with further programmes scheduled for launch in the next quarter. 

“Morgan Stanley is witnessing strong demand for SCF solutions, both within and outside our traditional client base. Global 2000 companies increasingly have global supply chains and are seeking to reduce costs, working capital and financial risk.  SCF represents a compelling proposition that addresses these issues.” said Ellen Brunsberg, European Head of Morgan Stanley’s Securitized Products Group. “We believe that PrimeRevenue’s technology and services framework helps Morgan Stanley meet our clients’ needs and look forward to continuing to work with them to deliver SCF programmes.”    
 
“Our selection by Morgan Stanley is another great milestone for PrimeRevenue and represents a strong vote of confidence in our team, our offering and the market demand for SCF solutions,” said Joe Juliano, CEO, PrimeRevenue. “This relationship is producing immediate and tangible benefits and, leveraging Morgan Stanley’s unique capital market funding, we have jointly deployed buyer programs in Europe and North America to benefit supply chain communities in retail, automotive, diversified manufacturing, natural resources and high technology.  Together, we will continue to build on these foundations to implement solutions on a global basis.”

About Morgan Stanley
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, wealth management and credit services. The Firm’s unique capital market SCF product leverages the organisation’s expertise and footprint to deliver tangible benefits to clients.  Morgan Stanley employees serve clients (including corporations, governments, institutions and individuals) on a worldwide basis from more than 600 offices in 30 countries. For further information about Morgan Stanley, please visit www.morganstanley.com.

About PrimeRevenue, Inc.
PrimeRevenue's leading global Supply Chain Finance (SCF) Platform™ and solutions enable dramatic new working capital efficiencies for the benefit of buyers and their suppliers. PrimeRevenue achieves this through the delivery of secure, robust, industry-leading technology, a global community of the world’s most innovative financial institutions and partners, and flexible working capital solutions and advice. Companies are relying on SCF deployments powered by PrimeRevenue to increase profitability, remove risk from their supply chain, and forge stronger trading partner relationships. Headquartered in Atlanta, Georgia, PrimeRevenue has offices and customers throughout the world. For more information, visit www.primerevenue.com.

MEDIA CONTACTS:
Shari Garnsey
Global Manager, Marketing and Communications
+1 678 904 7141
sgarnsey@primerevenue.com

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